Sunday, November 27, 2011

THE DEATH OF ORIGINALITY: Speaking your own language

I like J’odie, Omawumi because they are original. So is my love for Asa and Dagrin. I love Classic FM 97.3 Lagos because there is nothing like it. You will hear songs you will not hear anywhere else in Nigeria, I can bet on that.
Many presenters in the media houses around here are so taken by their supposed “American” and “British” accents. Many musicians are so dying to get the Beyonce factor, the Rihanna sexy behaviour, sing like Mariah Carey, rap like Lil’ Wayne, Jay Z and everybody says they have got some swagger….and am wondering who are these people? Since they are trying hard to be like someone?  I thought we are supposed to learn from them, get inspired but never loose our sense of individuality? I won’t be surprised if someone starts dressing up like Lady Gaga walking down my streets. Every other lady rocks lace wig and Brazilian, they all have BBs, so it is understandable what trends mean. Little wonder, I see a lot of BEZs on my street and at auditions, all the young guys sagging their jeans because it seems like a huge trend…just wondering what happened to being original?

Many people are for the successful ventures, nobody wants to test the new grounds, once someone invents something and it works, you can be sure that the rest of Lagos will be unto it. You watch music videos and movies; it is like the same thing. Similar lyrics, beat, dress code, dance style……it is all so common. The radio stations are playing the same thing, it is so boring. Don’t you just like it when you hear JayZ, you just know it has to be JayZ and if it is not him, we just say, oh! This guy raps like JayZ; all because JayZ has defined his own style and it has stuck right inside our heads. When you hear Tu-Face, you know who it is. That is what originality is all about, It is why many people love Beyonce, Madonna, Lil’Wayne, Akon and all those who stand for originality. The world is in need of originality. If God wanted us to be copy-cats he would not have given us different finger prints.
Originality rocks and keeps you ahead of the pack.

-         Instead of spending time and resources duplicating Christian Audigier Ed Hardy T-shirts, take a cue and make yours.
-         We all cannot be so into that Brazilian hair and BB fever…. If you must have them, make sure it is not a bandwagon effect.
-         Short dresses or hugging clothes are not for you because it does not work for all figures.
-         Don’t catch the pencil heels fever, it is not for everyone.
-         Your lyrics must not be about girls especially naked ones and your beats must not follow the band wagon.
-         Stop sagging your jeans; it gives you no sense of style.
-         Stop forcing the American or British Accent, it makes you so fake and listening to you or watching you is so boring.
-         Don’t jump at that business because it looks lucrative
The earlier you know it the better for you…..the news is, you can only copy, you cannot be them, so take your cue and build your own brand. We already have them and we are so into them already…..we want something new and we want your brand. You can copy all you like; it will never get you anywhere. Whatever the success, it will be short lived…you will always be like them…oh she sings like Madonna.

A close friend told me how he lost a race in his secondary school days because he wanted to run a particular style copying someone. The funny thing about it was that he was ahead of the rest half way into the race but because he decided to copy, swing his arms like the other guy who was then the fastest guy, he lost the race and finished last. If he had ran at his own pace, his own style, he would have won first prize for his house and ended up as the new fast guy in school but he gave that away all in a bid to copy someone because he thought it would make him run faster. What he did not know them was that, it was a natural thing for the other guy and he never even took notice that he ran that way. So it is with all these original stars. They are doing what they love in their own original style and that is why they are stars. You have to believe in what you can do and do it well, that makes you original. Why it takes you so much time and effort to copy someone, it comes naturally to them and it is effortless.
Even when we hear everyday that originality is important and it gives you an edge, people still prefer to copy. That is why we have a lot of counterfeit products in the market. People just enjoy copying, everybody is conforming, and those who the society labels as rebel go on to become stars. The uncommon road is not an easy route but if you believe in something, then you should go for it. You must not dress like everyone dress, buy what they buy, sing like them to believe you are somebody. Right where you are, just as you are…..all you need to do is groom yourself better, brand yourself, with patience, persistence….you too can be a star.
It is better people hate for being original than them praising you for acting Lady Gaga so well. You will continually be in their shadow. It is why they encourage winners of talent hunt to write their own songs and do their own style. This is life, you must run your own race and you must finish it. You can be slow as a snail, if that is your style but the important thing is that you finish. You may not be able to run as fast as Usian Bolt or swag like Rihanna, the point is in you finishing as you. Never loose your individuality. There are so many people in the world and God created us uniquely, run with who you are…..be yourself…nothing more, nothing less. Be original, speak your own language.

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